SMIRNOFF® VODKA CREATES SOUNDTRACK TO CELEBRATE MANCHESTER UNITED’S DOUBLE WINNING SEASON
SMIRNOFF® VODKA CREATES SOUNDTRACK TO CELEBRATE MANCHESTER UNITED’S DOUBLE WINNING SEASON
No.1 brands invite the world’s No.1 DJ – Tiësto to remix dance anthem as a celebration of Manchester United’s double winning season
09 November 2009, (Mumbai, India) – Presenting you with the good life! DJ Tiësto and SMIRNOFF® vodka, the world’s No.1 spirit brand, have decided to honour Manchester United’s double winning 2008-2009 season with the release of a limited edition dance anthem remix.
In being crowned EPL and Carling Cup champions, Manchester United’s season was exceptional even by their own lofty standards. It is fitting then that SMIRNOFF and superstar DJ, Tiësto, have chosen to honour Man U’s achievement by remixing one of the world’s most popular dance classics, “Good Life” by Kevin Saunderson, featuring Inner City.
The downloaded track comes accompanied with a music video that perfectly captures the spirit of Man U’s triumphant 2008-2009 season. Tiësto’s unique remix is a truly original, unique and stylish testimony to some of Manchester United’s most celebrated moments of recent times matched with the energy and originality of SMIRNOFF nightlife experiences.
Tiësto has been crowned the world’s leading DJ several times, received a Grammy nomination and been the only DJ to give a live performance at an Olympic Games opening ceremony.
He is also a football diehard. Commenting on the collaboration, Tiësto said, “I love football and SMIRNOFF vodka so it’s a perfect combination”. When asked how it feels to be working with two of the world’s leading brands, Tiësto said, “For me it feels amazing to work with these top brands because we all share the same passion and dedication so it’s a great partnership. I think SMIRNOFF’s idea of the remix and video is original and really exciting.”
On behalf of the Manchester United players, Rio Ferdinand said, “Last season was obviously very special for everyone involved in the club. All the lads love their music and for SMIRNOFF to create a special anthem to celebrate that success is great.”
Wes Brown added, “Tiësto – great DJ. He’s got many fans across the world – it’s great that Manchester United, SMIRNOFF and Tiësto can all come together and create something like this, we just hope everyone enjoys it.”
This ‘initiative is supported by the ‘United Against Drink Driving’ initiative – a responsible drinking campaign focusing on alcohol information, awareness and the importance of drinking responsibly.
Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.
Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere.
About Manchester United
Manchester United is the biggest football club in the world, with research conducted by TNS Sport indicating that it has 333 million followers worldwide. The Club is the reigning Barclays Premier League champions, Club World Cup and Carling Cup holders. It has won 11 of the 17 Premier League titles since its inception in 1992/93 and holds the joint record for the most English league titles with 18. It also holds the record for the most FA Cup wins with 11. In 1956, Manchester United became the first English team to compete in the European Cup and the first to win it in 1968.
About Tiësto
Tiësto is one of the world’s most acclaimed DJs and producers in the electronic dance music scene. His accomplishments include being voted *”World’s No.1 DJ ” 3 consecutive times by DJ Magazine from 2002 through 2004,the first DJ to play live on stage in front of a public audience at an Olympic Games at the 2004 Summer Olympics Opening Ceremony in Athens, and a nomination for a Grammy Award in 2008, for his album Elements of Life which was recorded in the region.
