Author Nick: Steve Laker
Name: Steve Laker
Site: http://www.londonprintbrokers.com
About Author: Having spent 22 years in the industry, Steve Laker has extensive experience of printing. Print processes and technology; print procurement and management; sales, marketing and consultancy.Steve is the Founder and CEO of London Print Brokers, a Business Process Out-sourced complete print procurement solution.London Print Brokers act as an out-sourced sales solution to trade-only suppliers. Those suppliers maintain low overheads by – among other means – not employing dedicated sales staff of their own: they out-source sales on a part-time basis to London Print Brokers. London Print Brokers then represent a “collective” of printers, who together offer a complete print solution.Traditionally, print buyers would buy - for example - business cards from one supplier, brochures from another and large-format graphics from yet another. To free up their customers' resources and save them having to shop around, London Print Brokers do it for them: all in one place.As well as providing a one-stop managed print solution, London Print Brokers' customers use them for many other things:A complex project, which would normally involve several suppliers with different areas of expertise for printing, for example: customers can free up their resources to concentrate on that project and out-source the printing to London Print Brokers.If a customer is exhibiting at a show or fair, they can concentrate on the logistics and leave the printing of business cards, exhibition graphics and stands, leaflets and flyers to London Print Brokers.The print industry is so varied and diverse that no individual print company could hope to serve the entire market competitively. They'd have down time on their presses and so on. London Print Brokers have taken a number of trade-only print companies, with diverse equipment able to serve the whole market, packaged in up and brought it to the market as a one-stop managed print solution.
There are many companies offering Search Engine Optimisation (SEO) advice and services: some are more worthy than others. Some represent a cost-effective and realistic proposition, whilst others will simply charge money for what you can do yourself. Don’t out-source that which you could keep in-house with a little knowledge. This article sets out to address [...]
A good analogy of the service industry – which comprises roughly 80% of the UK economy – is a restaurant: there is a kitchen in the background, with chefs producing food. There are consumers of that food but the kitchen staff do not deliver the food to the diners: that is the job of the [...]
If a company has a product or service which is difficult to convey with a brief phone call, they’re clearly not going to win business from traditional sales calls. It will also be a challenge to arrange a face-to-face meeting or presentation.
So, a potential customer whom a company may approach – if they don’t understand [...]
In much the same way that other commodities can be brokered (insurance, mortgages, pensions etc.), so too can print: that’s what print brokers or managers do.
They act as an out-sourced sales solution to their trade-only suppliers. Those suppliers maintain low overheads by – among other means – not employing dedicated sales staff of their own: [...]